About Badger Plug

Over 75 years of Better Ideas in Roll Protection

Badger Plug started manufacturing its first core plugs in 1931. The first "plant" was a small brick building situated on the banks of the Fox River in the city of Appleton, Wisconsin. Like the paper mills, Badger Plug tapped the power of the river to drive its industrial machinery. In this case, the machinery turned birch logs into wood core plugs.

Like today, wood plugs were used to keep cores of large paper rolls from crushing. Many mills in Wisconsin quickly became loyal Badger Plug customers, while other mills throughout the country had similar needs. Badger responded with increased production and wider distribution.

While the paper industry remained the primary customer base for many years, Badger Plug continued to develop new and innovative products for the expanding diversification of its customer base. In 1955, metal core plugs were introduced. Plastic core plugs followed in 1972.

By the 1990s, the company's focus had evolved well beyond basic core plugs. Product design and development was now clearly targeted toward "better ideas in roll protection." Today, Badger Plug is recognized as the world's leader in roll suspension and protection solutions as well as a trusted resource for custom packaging solutions.

According to Dan Voissem, Badger Plug president and third-generation owner, "For more than 75 years now, the highest standards in quality, service and innovation have been the cornerstones to Badger Plug's success. Looking forward, our game plan remains unchanged. Badger Plug strives to provide the best ideas in roll protection to customers worldwide."